The Nürburgring officially opened on June 18th, 1972. To mark the 100th anniversary of the Nürburgring in 2027, BMW M and BMW Motorrad are presenting the joint anniversary edition “100 Jahre Nürburgring.” It comprises six BMW M automobiles and three BMW Motorrad M models, paying tribute to a place that stands like no other for driving dynamics, precision, and performance. The edition models combine cutting-edge high-performance technology with a unique design and equipment concept. The BMW M aut

New active safety functions support drivers in critical driving, parking and exit scenarios. The enhanced Exit Warning function can actively delay door opening, helping to prevent collisions with cyclists. Unique to BMW Symbiotic Drive: Safety assistance systems remain discreet in the background and can provide effective support when it matters most The launch of the Neue Klasse marks the first time BMW will offer an expanded portfolio of active safety assistance systems as standard across multi

The MINI John Cooper Works 3-Door shows how Genuine MINI JCW Accessories combine performance, design and individualization in one coherent look. The car’s performance figures match its motorsport-inspired character: 170 kW/231 hp, maximum torque of 380 Nm and acceleration from 0 to 100 km/h in 6.1 seconds. Several exterior components create a striking, race-inspired look. These include the JCW roof spoiler attachment, the rear diffuser and the JCW winglets, which add visually striking aerodyna

In the new Sony Pictures film “Spider-Man™: Brand New Day”, BMW is taking advanced mobility to the big screen. The collaboration links the BMW brand with one of the world’s most successful film franchises. The BMW iX3, the first model in the Neue Klasse, and the BMW 5 Series Sedan with its future-forward technologies deliver compelling performances. To mark the film’s premiere on 27 July 2026, the BMW iX3 Flow – Spider-Man Brand New Day will make its debut with a dynamic digital exterior. Moreov

No city in the world embodies the MINI brand quite like Oxford, UK. The classic Mini was first built here in 1959, and since 2001, BMW Group has been producing the modern MINI on the same site. With the MINI Cooper Oxford Edition, the brand celebrates its British roots by incorporating the iconic Union Jack into a range of design details on the latest edition of the MINI Cooper 3-door. From the beginning, MINI has proved that big character can come in small packages. Born from the creative visi